The article analyzes the impact of artificial intelligence (AI) on contemporary society and the importance of adopting an ethical approach to its development and implementation within organizations. It examines the critical perspective of French philosopher Éric Sadin and others, who warn of the risks of unbridled technologization that can erode human autonomy. However, the article also recognizes the active role that various actors, such as governments, academics and civil society, can play in shaping the development of AI aligned with human and social values. A multidimensional approach is proposed that combines ethics with regulation, innovation and education. It highlights the importance of developing detailed ethical frameworks, incorporating ethics in the training of professionals, conducting ethical impact audits, and encouraging stakeholder participation in AI design. In addition, four fundamental pillars for the ethical implementation of AI in organizations are presented: 1) Integrated values, 2) Trust and transparency, 3) Empowering human growth, and 4) Identifying strategic factors. These pillars cover aspects such as alignment with the company's ethical identity, governance and accountability, human-centered design, continuous training and adaptability in the face of technological and market changes. It concludes by emphasizing that ethics must be the cornerstone of the strategy of any organization that aspires to incorporate AI, establishing a solid framework to ensure that the technology is developed and used in a way that respects and promotes human values.